Head of Global Brand and Design

About the role

This is a full‑time global leadership position to shape the next chapter of Hilti’s brand as it expands into software, services, connected products and AI. The role involves regular international travel and collaboration across markets, business units and functions.

Key responsibilities

• Define and lead the evolution of Hilti’s global brand strategy, identity and design system, sharpening future positioning as a solutions company.
• Build a coherent, scalable brand experience across markets, channels, products and customer interactions, including design principles, governance and capabilities.
• Partner with senior leaders in marketing, product, sales, software, IT and customer functions to embed brand thinking into business strategy and end‑to‑end customer experience.
• Establish the operating model for the brand, covering decision rights, global‑to‑local collaboration, tools, capabilities and external partnerships.

Required profile

• Proven senior marketing transformation leader with enterprise‑scale experience and a record of leading major brand transformations in complex, international organisations.
• Deep experience building and scaling an enterprise‑wide brand and design ecosystem across digital and physical touchpoints.
• Demonstrated credibility with executive committees, ability to simplify strategic choices and secure cross‑functional commitment.
• Commercial, evidence‑led approach linking brand decisions to customer preference, differentiation and business performance.

Required skills

• Strategic brand leadership and design system expertise.
• Experience with AI, emerging technologies and their impact on brand expression and content creation.
• Ability to lead senior teams and manage high‑calibre external strategy, creative, design or technology partners.

What we offer

• Opportunity to shape a global brand at a defining moment and influence Hilti’s future portfolio.
• Diverse global headquarters community of 2,100+ colleagues from 70 nationalities.
• Flexible, trust‑based working model with remote, workation and sabbatical options.
• Relocation and family support, including childcare and integration assistance.
• Access to modern campus facilities, employee‑led networks and social‑impact initiatives.