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20 Jahre Erfahrung

Fähigkeiten

Strategic planning P&L planning and control Project management Marketing strategy Negotiations Contract negotiations Business development Brand management Digital marketing Route to market (RTM) optimisation Pricing strategy Team leadership Cross‑category solutions Stakeholder coordination Financial forecasting

Erfahrung

Senior Country Business Development Manager Baltics

FRONERI (result of the merge of Nestlé IC and R&R corporates)

2018-01 -

Maintained continuity of responsibilities after the merger while ensuring sustainable business growth of ~10 % YoY and achieving +25 % organic growth. Led strategic initiatives that reinforced market positioning and profitability across the Baltic region.

Country Business Development Manager Baltics

UAB Nestlé Baltics

2014-01 - 2018-12

Member of Nestlé’s market committee for Ice Cream, held full P&L responsibility and built product portfolios for retail, OOH and HoReCa channels. Designed and executed a 3+1 year rolling business strategy that delivered +40 % growth via RTM redesign, +10 % annual profitability, and a 41.1 % revenue increase in 2017. Directed digital marketing that placed a brand among the Top 5 best‑sellers and launched the Parlors Café franchise model.

Business Development Manager Baltics

UAB Nestlé Baltics

2009-01 - 2014-12

Expanded Nestlé Ice Cream business achieving an average +10 % YoY growth. Acted as liaison between Nestlé Poland and Baltic markets, providing market intelligence, media buying and regulatory support. Managed a portfolio of 83‑122 products, introduced digital media campaigns for new brand launches, and negotiated direct delivery contracts with top customers.

Ice Cream Area Sales Manager Baltics

UAB Nestlé Baltics

2004-01 - 2009-12

Founded the Ice Cream category in a market dominated by low‑cost local producers. Coordinated Nestlé Ice Cream operations across Lithuania, Latvia and Estonia, establishing sales channels, building distributor relationships and delivering initial market penetration.

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